A real mirror that talks back.
Aura is a dielectric mirror — a true reflective surface that doubles as a display. As the stylist works, each product appears inside the reflection: what it is, why it matters, what pairs with it. At the one moment in beauty when someone is already looking.
The concept film that opened the door. Everything else on this page is what we are building from it.
Concept film. The customer journey and the live mirror mock on this page show how the concept becomes a product at the salon station.
Five components behind a sheet of optical glass. Drag the slider to take it apart.
Optical glass — a true mirror with high light transmission, so content reads sharply through the reflection itself.
Set behind the glass, exactly where content appears. The glass does the work — no high-brightness panel needed.
One reads gestures from the client or stylist; one looks down at the station and recognises the product in use.
A Raspberry Pi–class board runs all recognition and analytics locally. Nothing personal ever leaves the unit.
Installs like a quality salon mirror: one power socket, Wi-Fi, hidden cabling, a short guided setup.
The salon is one of the highest-trust, highest-attention moments in beauty — and the one place a brand has no presence.
Brands fund the salon channel — placement, training, promotions. But at the chair, where their product actually touches a customer, the signal goes quiet. No presence, no story, no read on what works.
A client seated, relaxed, looking straight ahead for the length of a service. No other medium holds attention like a mirror. Today, that attention belongs to no one.
The stylist stays the most trusted voice in the room — Aura simply tells the story they rarely have time for. The brand gets the moment; the salon gets a station upgrade; the client gets a better visit.
Private by architecture. Recognition and analytics run on the device, aggregated and anonymised before anything leaves it. Attention signals are opt-in. No facial images are stored or transmitted — this is how the system is built, not a policy bolted on.